1-3 hours delay still considered "on-time" and of "5-star service"?

Air Asia today announced that in their efforts to offer a "5-star service" to passengers, any delay exceeding 3 hours from time of departure will mean affected passengers will receive compensation. This will come in the form of an e-gift voucher worth RM200. The e-voucher is part of its "On-time Guarantee" initiative.

Hmmm...the fuel increase must have really begun to affect airline service standards. Afterall, any delay under 3 hours is still considered "5-star" and "On-time"?!